Entain, DraftKings create Global Gaming Alliance forum to address player protection challenges

Industry

Entain has joined an alliance of gaming and technology companies calling for higher standards and safeguards to better protect people who enjoy gaming.

The company has joined U.S. sports betting group DraftKings  Meta, gaming groups 89Trillion, and Habby to form the Global Gaming Alliance (GGA) – a new forum seeking to address shared challenges in the rapidly-evolving global gaming industry.

GGA on Monday published a whitepaperResponsible Gaming is Everyone’s Business, which calls for gaming companies to follow the best practices on issues like diversity, transparency, and player protection, to help safeguard gamers worldwide and also support people working in the industry.