Betsson.sport has announced the launch of its new sports infotainment platform in Italy, with Italian football legend Francesco Totti as its ambassador. The platform delivers exclusive content, interviews, news and highlights across various sporting disciplines.
Additionally, Betsson.sport introduces the initiative ‘Betsson Sports Club,’ inviting teams to join and gain visibility and support alongside other participating teams. This club is open to teams “from both prominent and lesser-known leagues, offering them exposure opportunities and a platform for more visibility.”
“I am thrilled to be part of this project, which aligns perfectly with my daily commitment to sharing my passion for sports,” said Francesco Totti. “Betsson.sport presents a wonderful opportunity to unite various sports clubs and help them to realize their full potential.”
Ronni Hartvig, Chief Commercial Officer of Betsson Group, stated: “Italy holds significant importance for Betsson, and we are delighted to partner with Francesco Totti, a figure synonymous with excellence in Italian football. We think his story and experiences will help us make the Betsson Sports Club even better, promoting our values of fair play, inclusion, and passion.”
This new development follows other recent moves in Italy for Betsson. The group went live with its flagship brand earlier in the month after Betsson’s operation of the StarCasinò brand in the country for over a decade, which will continue alongside the new flagship brand launch.