Gaming technology and content provider Inspired Entertainment announced Friday the launch of End Zone Cash, featuring NFL Alumni (NFLA) players. The virtual lottery product will be available to play through the Pennsylvania Lottery in more than 10,000 retail locations throughout the state.
End Zone Cash features retired football legends and 16 teams with eight matchups, and is available “seven days a week, every four minutes,” Inspired noted in a press release.
In addition to featuring recognized players, End Zone Cash displays team matchups, a touchdown count, and a touchdown multiplier. End Zone Cash will be launched across the Pennsylvania Lottery’s entire retail estate and will be shown on monitors in more than 2,000 retailers.
Inspired has an exclusive worldwide deal with VEEPIO, the mobile technology arm of the NFLA, for commercial use of names, brands, images, personas, and likenesses of NFLA members in Virtual football games.
Describing the NFLA, the business said it is “one of the oldest and best-known retired player organizations in professional sports, composed of thousands of former players, coaches, team staff members, and associates.”
Brooks Pierce
Brooks Pierce, Inspired President and Chief Executive Officer, said: “North America is a key market for Inspired, and we are proud to offer our Virtual Sports products in Pennsylvania, New Jersey, Washington, D.C., and Ontario. The Pennsylvania Lottery was the first to introduce our Virtual Sports products in North America, and we are thrilled now to introduce End Zone Cash to their Xpress Virtual Sports lineup.”
“End Zone Cash includes exciting new game mechanics like multipliers and jackpots, which are familiar to lottery players and will provide them with enhanced opportunities and a richer gameplay experience. This is important in attracting U.S. lottery players who may be new to Virtual Sports, while also providing the Pennsylvania Lottery with a dynamic new opportunity for revenue growth,” he added.
Drew Svitko
For his part, Drew Svitko, Executive Director of the Pennsylvania Lottery, commented: “We are delighted to be the first in North America to bring Inspired’s ultra-realistic Virtual Products to our valued lottery players.”
“These games are a testament to our ongoing commitment to modernize our operations and generate additional funds to support the well-being of older Pennsylvanians,” he concluded.