BetConstruct AI has appointed Lena Yasir as its new chief executive officer. The appointment comes as the company seeks to open a new AI-focused chapter.
BetConstruct AI Appoints a New CEO
Formerly known as BetConstruct, BetConstructAI is a provider seeking to redefine iGaming with a powerful variety of cutting-edge platforms, tools and solutions. The company boasts a particular drive for innovation and remains committed to pushing the tech frontier even further.
After rebranding in 2025, BetConstruct AI had a particular focus on artificial intelligence and automation. The company underwent significant shifts, which is further exemplified by the appointment of a new CEO.
As CEO of the company, Lena Yasir will be responsible for coordinating BetConstruct AI’s endeavors to achieve further growth. In her new position, Yasir will assume Leonid Kirakosyan’s operational duties. At the same time, Kirakosyan, who is the CEO of BetConstruct AI’s parent company, SoftConstruct, will retain his role at the helm of the latter company.
Yasir is an experienced gaming industry worker with a career spanning high-profile roles at the likes of Pragmatic Play and Evolution.
Yasir Is Pleased to Lead the Company
Yasir confirmed her appointment on LinkedIn, saying that she is pleased to join BetConstruct as its new CEO. She called this an exciting new chapter in her career, adding that she is looking forward to working closely with the BetConstruct team to drive further growth.
Yasir vowed to scale the company and ensure continued support for its partners.
BetConstruct is already a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.
Lena Yasir, CEO, BetConstruct AI
BetConstruct AI to Exhibit at PGS 2026
In the meantime, BetConstruct AI is preparing to exhibit at the upcoming Peru Gaming Show 2026. The show will run from June 17 to 18 in Lima and will be an important network opportunity for LATAM-facing gaming operators, regulators, and suppliers.
BetConstruct added that the 2026 FIFA World Cup will be an important aspect of the event, providing participants with a unique angle to discuss the development of the Latin American gaming sector.