Nevada’s gaming sector continues to evolve with quieter, more strategic moves targeting the locals market. The latest example is Henderson-based operator Joe DeSimone, who is positioning himself to take over two long-standing properties, the Bighorn Casino in North Las Vegas and the Longhorn Casino & Hotel on the Boulder Strip. DeSimone appeared before state regulators to explain how he plans to handle the properties.
The Two Properties Primarily Target Locals
If approved, DeSimone plans to complete his takeover of the two casinos by early July. His deal prioritizes flexibility. The Bighorn would be fully owned, while the Longhorn would be leased for 40 years. This division should help DeSimone adapt to the circumstances of each property, rather than applying a one-size-fits-all approach.
Both casinos have established identities. The Bighorn has a loyal following built up over the decades and leans into a ranch-style theme. The Longhorn, by contrast, attracts value-oriented customers and provides a no-frills experience that is a sharp contrast to the high-end image of the Strip. Both properties rely on slot play and sportsbook traffic, as neither has table games.
We expect it to be a seamless transition with no changes, no material changes in operations, IP, etc.
NGCB statement
Rising development costs are increasingly forcing operators to look for value in existing assets rather than seek new developments. Regulators supported DeSimone’s strategy, noting the continued investment in local communities. Workers at both casinos can expect no immediate staffing changes, which will provide some stability during the transition.
Targeted Upgrades Should Attract More Visitors
DeSimone emphasized that there are no plans to revamp gaming operations. Instead, he will implement targeted upgrades. At the Longhorn, the focus will be on the hotel, which is long overdue for renovation. DeSimone noted that talks with national hotel brands were underway, potentially bringing new visibility and helping drive occupancy.
The hotel is going to see significant improvements both outside and inside.
Joe DeSimone
In contrast, the Bighorn presents an opportunity for expansion. The current layout limits the number of machines that can be installed, and any meaningful growth would require physical changes to the building. While DeSimone noted that the overhaul was still in the planning stage, he added that he would seek additional funding through investor partnerships if the project seemed feasible.
The improvements to the Bighorn would be adding more machines, which would not be possible if you walked in there now. But we are interested in doing that.
Joe DeSimone
DeSimone’s strategy reflects how better marketing and operational improvements are often critical for profitability, especially for smaller properties. While the Strip remains a primary draw for international visitors, Nevada’s gambling sector relies just as much on properties like the Bighorn and Longhorn, where local customers drive profitability.