Uplatform is set to participate in iGB L!VE London 2026, taking place July 1-2 at ExCeL London, where it will showcase its “All ingredients, one checkout” concept through a stand designed as a full-scale iGaming supermarket.
“Every operator knows the drill: one vendor for sports, another for games, another for affiliate management. The biggest challenge isn’t finding the right providers; it’s connecting everything into a single ecosystem and making it work. That’s exactly the problem we’re here to solve,” the company said.
According to Uplatform, the concept is intentionally straightforward: everything an operator needs to launch and grow a gaming business is available in one place, eliminating the need to source multiple solutions from different providers.
Operators visiting Stand R60 will be offered preferential launch conditions for the company’s full platform and Sportsbook API integration.
What’s on the shelf
Uplatform’s offering covers the full spectrum of operational needs, including sports and esports betting across more than 260 disciplines, a casino portfolio featuring thousands of games from leading providers, as well as payment solutions, risk management, CRM tools, bonus systems, back-office functionality, and affiliate management services.
“The point isn’t the list of products,” the company said. “The point is that none of it requires a separate vendor conversation. Operators come to Uplatform once, fill the basket, and get to work.”
At the stand
Visitors will be able to schedule meetings in advance or meet with members of the sales team and other Uplatform specialists in dedicated VIP meeting rooms.
Throughout the event, attendees can take part in a Wheel of Fortune activation offering points, branded merchandise, and prizes. A themed cocktail bar will serve drinks inspired by the campaign, while a supermarket-style photo booth will provide visitors with a chance to capture the experience.
Beyond the booth
Uplatform’s activities will extend across the exhibition floor, with brand ambassadors carrying oversized shopping carts and two interactive activations running daily.
The Receipt Raffle allows visitors to register, receive a branded receipt, and enter a daily prize draw featuring merchandise and exclusive rewards.
Meanwhile, the Guess the Basket Weight challenge invites attendees to estimate the value of a basket filled with platform products, with the closest guesses winning special prizes.
“iGB L!VE London 2026 brings the entire industry under one roof,” the company said. “We’ll be there with everything operators need to launch and grow: a fully in-house sportsbook built for sustainable revenue, an extensive casino portfolio, powerful localization capabilities, local and alternative payment solutions, and a dedicated team focused on growth long after the contract is signed.”