Regulated Italian brand NetWin.it has selected Fast Track’s CRM, Rewards and Greco solutions to manage player engagement across its Italian online casino and sports betting operations.
The partnership strengthens Fast Track’s footprint in the Italian market by bringing its CRM, Rewards and Greco products together in a single deployment. NetWin.it is part of RB Holding, a gaming group with more than 70 years of industry experience, and operates an ADM-licensed online casino and sportsbook offering a wide range of products, including slots, live casino, sports betting and traditional Italian card games.
By leveraging Fast Track’s unified real-time customer model, NetWin.it will be able to manage player engagement, gamification initiatives, loyalty programs, and gameplay-driven bonus strategies from a single integrated platform.
The deployment also includes Fast Track AI, which features natural-language interaction and agentic workflow capabilities. The technology enables operators to engage with the platform conversationally while delegating end-to-end CRM processes and player engagement tasks to AI-powered agents.
“Choosing Fast Track gives our team one platform to run engagement, gamification and bonus strategies together, built for the Italian market and the way we want to grow,” said Stefano Giancotti, Head of Product at NetWin. “We are excited about what this lets us build for our players.”
“There is real talent behind NetWin, with decades of gaming experience within the group and clear ambitions for its Italian players,” added Simon Lidzén, Co-Founder and CEO of Fast Track. “With CRM, Rewards and Greco now running together, we’re looking forward to helping them move into agentic workflows across the full Fast Track suite, and building something built to last in this market.”