Tabcorp has been fined more than AU$2.7 million (US$1.8 million) by the Australian Communications and Media Authority (ACMA) for violation of Australian telemarketing regulations and spam laws over the period of 16 months.
The regulator has found that from the period between February 2024 and June 2025, Tabcorp made 351 telemarketing calls to the clients registered with the Do-Not-Call Register without their consent, made 82 calls in the hours prohibited by law, and did not manage to identify itself or state the purpose in nearly 4,000 calls successfully performed.
The regulator’s investigation also considered an incident that was self-reported, which means that over the time of 16 days, Tabcorp has sent more than 217,000 emails and SMS messages related to the marketing to the clients who have unsubscribed from this communication.
ACMA emphasized the seriousness of violations, as gambling advertising can potentially harm people.
As a part of the enforcement action, Tabcorp has signed a court-binding undertaking that defines a need to make an independent auditing of the telemarketing system and improve regulatory compliance.
This penalty comes after the recent fine that was imposed earlier this year by ACMA on Tabcorp in excess of AU$4 million for sending SMS and WhatsApp messages that was breaching Australia’s gambling self-exclusion rules.