A Las Vegas resort has decided to give its guests a chance to see themselves on one of the city’s most recognizable landmarks.
The Palms has launched “55 Stories of Fame,” an activation that projects guest photos onto its enormous 55-story “Tall Wall” exterior sign.
The vertical LED display can be seen from parts of the Las Vegas Strip and surrounding areas, turning visitors into giant digital stars above the city.
“All About Unforgettable Moments”
The experience debuted last week during a Vegas Girls Events “Girls Dinner” at Scotch 80 Prime, The Palms’ steakhouse.
Guests who attended the event had the opportunity to see their images displayed across the massive screen, creating a truly unique photo opportunity and an instant social media moment.
The activation is part of a wider branding campaign designed to give the 25-year-old resort a fresh identity. Developed with Los Angeles creative agency Brains, the “This is That VEGAS” campaign wishes to highlight experiences that The Palms says visitors cannot find elsewhere in Las Vegas.
“Las Vegas is all about unforgettable moments, and that’s exactly what we’re creating with 55 Stories of Fame,” Crystal Robinson-Wesley, The Palms’ vice president of marketing and entertainment, said in a statement.
She added that seeing yourself displayed on one of Las Vegas’ recognizable landmarks is an experience guests are unlikely to forget.
Who Can Appear on the Wall?
For now, The Palms has not revealed how often “55 Stories of Fame” will take place or exactly which guests will be eligible to have their photographs displayed.
It is also unclear whether the resort eventually plans to turn the experience into a paid attraction open to the wider public.
The Tall Wall itself is already one of The Palms’ most prominent visual features. Its huge LED surface gives the resort a highly visible presence beyond its property, making the new guest-focused activation particularly suited to visitors looking for an unusual Las Vegas photo opportunity.
The Palms and neighboring Palms Place condo-hotel tower are owned by the San Manuel Gaming and Hospitality Authority, representing the Yuhaaviatam of San Manuel Nation. The tribe purchased the resort from Red Rock Resorts for $650 million in 2021, making The Palms the first Las Vegas resort fully owned and operated by a Native American tribe.
The property originally opened in November 2001 under the Maloof family, with Station Casinos and the Greenspun Corporation among its minority owners.