Stake has named undefeated Brazilian boxer Jully “Poca” de Oliveira as a global ambassador, making her the online sportsbook and casino operator’s first boxing ambassador as it expands its combat-sports sponsorship activity beyond its existing UFC relationships.
The agreement comes ahead of Poca’s super lightweight fight against Cinderella Linnear on Friday, August 21, 2026. Poca, who is described as the most-followed female professional boxer in the world, will represent Stake globally under the partnership.
Stake already serves as the official betting partner of the UFC in Brazil and has Brazilian UFC fighters Alex Pereira and Alexandre Pantoja among its brand ambassadors.
Akhil Sarin, Chief Marketing Officer at Stake, said: “We’ve got a great portfolio of fighters in our ranks and we’re proud to have added not only an emerging, ferocious and undefeated boxer but someone who’s paved the way for female influencers who wish to make it in fighting.
“We have a huge respect for combat sports, and whilst we’ve built a fantastic foundation in UFC, we hope signing Poca will open more opportunities for us to expand our partnerships in boxing.”
Poca entered boxing after initially building a following as a fitness and martial arts content influencer. She went viral after intervening to defend a mother and her daughter from assault before making her crossover boxing debut in 2023. She has remained undefeated since entering the sport.
In June 2026, Poca made her professional boxing debut and defeated Monica Medina by unanimous decision.
Jully “Poca” de Oliveira said: “I’ve always wanted to work with brands that think globally and support athletes beyond competition. Stake has built an incredible presence in sports, and I’m proud to be part of that.
“My goal has always been to inspire people through my journey, both inside and outside the ring. I’m excited to work with Stake to reach even more fans across the world.”