Superbet will return to Rock in Rio Brasil in 2026 as an official sponsor, becoming the first betting platform to hold that position at the festival after participating as a supporter in 2024.
Its presence will cover more than 600 square meters across the City of Rock, combining physical and digital experiences centered on music, technology, games, and audience interaction.
Participation in the activations will be restricted to people over 18 who register in advance, with visits limited to once per day as part of Superbet’s responsible gambling approach. The program will operate under the concept “Feeling can’t be explained, it’s felt,” an extension of the “You Feel When You’re Super” platform.
The Super Arena, located around the Sunset Stage, will span approximately 450 square meters across three floors. Its main LED installation, measuring 6 meters by 5 meters, will host games including Headliner Run, Crowd Dive, Super Bands, and Multiplied “super mode.”
Matches will involve three randomly selected participants, with winners receiving personalized speakers and other participants receiving Superbet shoulder bags. An instant prize system will also provide branded items and additional prizes.
Patrícia Prates, Marketing Director of Superbet, said: “Rock in Rio Brazil 2026 represents our biggest investment of the second half of the year and marks a change of level for Superbet, which in this edition enters as a sponsor of the festival. This change comes with an even greater responsibility to provide entertainment in a relevant, consistent and connected way with the public.”
“In every detail of our platform at the festival, we seek to create moments of genuine connection with the public, combining technology, music, games and sensory experiences so that the public truly feels what it is to be Super,” says
At the New Dance Order Stage, which Superbet will co-sponsor for the first time, the company will operate a 100-square-meter LED cube offering an approximately four-minute immersive experience for groups of up to 10 people using images, sound, light, wind, and interactive elements. Participants will receive collectible pins, while selected images may also appear on the cube’s external LED display.
The program will also include the Discovery ride, a Photo Point in the Global Village area, and Super Sensation, a proprietary tool that uses a real-time heat map to measure audience reactions at the Sunset Stage. The digital Superfans Game will track and compare social media engagement among artist fandoms before and during the festival.
Bernardo Dinardi, CEO of Tm1, said: “Rock in Rio Brazil 2026 is a territory where people are open to being surprised, experiencing, and creating memories. Our challenge was to translate Superbet’s bold personality into this environment in an authentic way, creating a presence that goes beyond brand exposure and connects with the festival’s energy.
“We designed the spaces so that every interaction is part of the fun and entertainment, ensuring that the brand is not only present at Rock in Rio, but is experienced by the public.”
Superbet’s spaces will also be featured in the official Rock in Rio Brasil 2026 app, scheduled for release during festival week. Additional surprise activations will be announced during the event, including possible opportunities for participants to see artists from the pit.