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Zitro brings ‘Serious About Fun’ campaign to G2E Las Vegas with its largest showcase yet

Zitro is set to bring its largest-ever product showcase to G2E Las Vegas, highlighting new games across its FANTASY and CONCEPT cabinets as part of its “Serious About Fun” campaign.

The gaming technology provider will showcase its latest portfolio at its expanded booth 3258 on Fremont Street from September 29 to October 1.

The display will feature new game releases, cabinet sign packages, and content for Zitro’s historical horse racing (HHR) games. The lineup is designed to give casino operators greater variety across different mechanics, themes and gameplay experiences.

The FANTASY cabinet will feature four new titles: Wild Origins, Legendary Hammer, Tails on Rails and Kephris Relic. They will join existing titles Lion Falls and Brave Dragon, which Zitro said continue to perform strongly across multiple jurisdictions.

Meanwhile, the CONCEPT cabinet will feature new titles including Penguin Party, Funny Bunnies, Clover Paddy, Jin Ken Express, Hammy Heist, Legendary Sword II, Spell Realm, Kakusei, Stack Universe, and Willy & Wallas.

Zitro Digital will also have a major presence at the event, showcasing both digital versions of popular land-based titles and games developed specifically for online platforms. Its featured digital lineup will include Legendary Sword II, Ancient Link — Roma, River Gold Wealth — Hudson, and Candy Cane Delight.

The company said G2E will also support Zitro Digital’s plans to expand its presence and prepare for its strategic entry into the US iGaming market.

Every year, we ask ourselves how we can continue expanding our offer in ways that create more value for operators—through greater variety, innovation, and even more opportunities to engage their players,” said Derik Mooberry, CEO of Zitro USA. “This year’s showcase reflects the depth of our portfolio, the momentum behind both FANTASY and CONCEPT, and the incredible work our teams have put into bringing it all together.”

Mooberry said the showcase aims to demonstrate Zitro’s investment in future growth, responsiveness to customer needs and focus on helping operators succeed.

“That’s what Serious About Fun means to us,” he said. “We take the work seriously so our customers—and their players—can simply enjoy the results.”

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