Stake has rebranded its Stake Engine platform as Engine, opening its technology and creator ecosystem to operators across the wider betting and gaming industry.
The platform, previously focused on exclusive games content for Stake, will now make content available to operators across the industry through a single integration.
Engine brings together more than 1,000 game creators and has more than 250 new titles in production each week. Games built on the platform have generated more than $23 billion in total turnover from over 9.7 billion bets, according to the company.
The new model allows developers, studios, streamers, affiliates and other creators to build and distribute games through Engine, while operators can access its growing content library.
Every game distributed through the platform will use provably fair mechanics, allowing their outcomes to be independently verified.
The model uses a single standardised contract for every operator and creator, with Engine handling settlement across all creators through one monthly invoice. Operators keep the substantial majority of revenue generated.
Ed Craven, Co-Founder of Stake, said: “Engine has already proved that a creator-led community can create some truly fantastic, quality games, at scale. But what initially started as a way of removing the barriers to entry to game development has now grown into a content development Engine with enormous potential. Our evolution into Engine marks a new chapter in that growth journey.
“We’re building on that solid foundation that we’ve created and taking the Engine model beyond Stake. We want creators to be able to build new and exciting games, and broaden that reach to audiences across the industry. And for operators, this means access to a wealth of new and exciting original content and tools that they can use to build creator ecosystems of their own.
“With 1,000 creators on board, and hundreds of games being added to the pipeline every week, we believe that this will fundamentally change how casino content is created and distributed going forward.”
Hayden Bruin, Head of Operations at Engine, said: “The goal has always been to make building and launching games dramatically easier for developers. Engine brings the entire process together in one place – from development and testing through to approval, deployment, distribution and monetisation.
“We’ve already shown that a developer can go from an idea to a live game in as little as 24 hours. Now, by opening Engine to operators, that same game can have the potential to reach audiences far beyond a single platform.
“That changes the opportunity for creators significantly. Developers can spend more time building great games and less time dealing with fragmented technology, integrations and operational complexity, while operators gain access to a much broader and faster-moving source of original content.”