Kerma Games and BGaming have entered a strategic partnership around Snoop Dogg Dollars, combining Kerma’s exclusive Snoop Dogg gaming rights with BGaming’s game development and international distribution capabilities.
Under the initial agreement, BGaming will continue to operate and distribute Snoop Dogg Dollars through 2026, with the title now presented as Kerma Games x BGaming. The companies are also exploring opportunities to extend the partnership beyond 2026.
Snoop Dogg Dollars has already been distributed through BGaming’s international operator network. The new agreement will combine the existing title and distribution network with Kerma’s broader plans for entertainment-led gaming experiences built around Snoop Dogg.
Kerma Games develops gaming products around entertainment figures, with its portfolio including Snoop Dogg, Lil Baby, Sexyy Red and Luka Modrić. The company is also developing a wider Snoop Dogg gaming universe across multiple formats and verticals.
Marina Ostrovtsova, CEO of BGaming, said: “Kerma is exactly the kind of partner this industry needs more of: bold, authentic and genuinely connected to the culture their games celebrate. Their celebrity-led portfolio is highly distinctive, and we’re proud to work together to bring these experiences to a wider audience.”
Carson Hubbard, CEO of Kerma Games, said: “Snoop Dogg Dollars is already a proven title, and BGaming deserves a lot of credit for developing the game and building its success across operators and markets.
“For us, this partnership is about building on that success. We bring our exclusive relationship with Snoop Dogg and the wider vision we are creating around entertainment-led gaming, while BGaming brings a proven product, strong technology and an established global network.
“We believe the strongest partnerships are the ones where both sides bring something genuinely valuable to the table. This is a great example of that, and we’re excited about what we can achieve together.”