Vyking has developed its own sportsbook frontend using FIRST.bet’s SportOS technology, giving the iGaming platform provider control over the player-facing product while FIRST.bet handles the underlying sportsbook functions.
The sportsbook is now available to brands across Vyking’s operator network, either through an iFrame integration or as a feed delivered via SportOS.
Vyking’s product team designed and developed the full frontend, including the mobile experience, market presentation, and bet slip behavior. The company retains ownership of the interface and controls decisions relating to design and user flow.
FIRST.bet provides the backend sportsbook infrastructure, including pricing, trading, risk management, bet acceptance and settlement. The companies will continue working together on new backend capabilities despite Vyking retaining control of the frontend.
Franz Gerhart, CEO of Vyking, said: “We know how players in our operators’ markets behave, and we wanted a sportsbook that showed it. SportOS let us build that ourselves. We designed the product, our team wrote the frontend, and we put real work into the mobile experience, because that is where the players are.
“FIRST.bet runs the engine behind it, and that has held up. We own what the player sees, and when we want to change it, we change it.”
SportOS is a frontend-less sportsbook operating system designed to allow operators to develop their own customer-facing products while using FIRST.bet’s sportsbook infrastructure. Under the arrangement, Vyking is responsible for its own frontend development, design and testing.
Tom Light, founder and CEO of FIRST.bet, said: “Vyking did the hard part. They had a clear view of what their clients needed and they built it themselves, rather than asking someone else to build it for them. That is what SportOS is for.
“Our job is the sportsbook behind their product: pricing, trading, risk, bet acceptance, and settlement. What the player sees belongs to Vyking. I do not think an operator should have to inherit our visual identity in order to use our engine.”
Founded in 2018, Vyking provides iGaming platform and games aggregation services, including white-label, turnkey and self-service products, and works with operators in Europe, Asia and Africa.
FIRST.bet provides sportsbook technology across Latin America, Europe and Africa. The company was founded by former SBTech executives and holds licenses from the Malta Gaming Authority and Sweden’s Spelinspektionen. It is also GLI-33 certified and ISO-audited.
FIRST.bet was named Sportsbook Supplier of the Year at the SBC Awards 2025 and EGR LATAM Awards 2025, Best Sportsbook Provider at BiS SiGMA South America 2026, and Sports Betting Supplier of the Year at the EGR B2B Awards 2026. Light received the Individual Achievement Award at the EGR Awards 2026.