SPRIBE has teamed up with Brazilian soccer content creator Luva de Pedreiro, who has become an official brand ambassador for the company’s flagship game, Aviator. The content creator will help popularize the title locally in Brazil, as Aviator has already been driving steady engagement and retention rates across the country.
SPRIBE Brings Brazil’s Famous Soccer Influencer as Ambassador
The partnership will also focus on raising awareness for the product across the wider Latin American region. Luva de Pedreiro, who goes by the real name of Iran Ferreira, has been a known influencer in soccer circles and continues to be an inspiration to millions of people, including his followers.
Luva de Pedreiro welcomed the opportunity to be part of Aviator’s team of ambassadors, which already includes popular content creators and UFC stars:
“Aviator has the same energy I put into everything I do, that moment where anything can happen, and you have to trust your instinct. I can’t wait to show it to my fans and see how they take to it!”
Luva de Pedreiro is known for his own remarkable brand of soccer skills, and he has had a huge cultural influence on soccer culture in Brazil. The phrase “Receba!” has become a popular soccer fan chant across Brazil, and with a combined following of 40 million across Instagram, TikTok, and YouTube, he is a force to reckon with.
Giorgi Tsutskiridze, CCO at SPRIBE, had this to add: “ Luva de Pedreiro is one of the most recognisable figures in Brazilian football culture, and the connection he has with his fans is exactly what makes this partnership work.”
SPRIBE Is Determined to Popularize Its Game in LatAm
His role in helping SPRIBE further establish the Aviator game has been celebrated by the company, which described the content creator as a “natural fit.” Much like his own stunts and performance, marked by high energy and unpredictability, Aviator is a game that brings the same feeling across iGaming.
Designed as a crash-style title that went from humble beginnings to become one of the most influential games ever released, Aviator has indeed been able to position itself as a global phenomenon, and Luva de Pedreiro will now be further aiding those efforts.
“We know his audience shares his love of the game, and we are confident they will find plenty to enjoy in Aviator,” Tsutskiridze concluded.