Gaming technology provider FIRST.bet has launched its sportsbook engine with Argentine operator group Grupo Slots, with the technology now powering the online betting offering of its Jugadon brand.
The partnership expands FIRST.bet’s presence in Argentina’s regulated online betting sector, following its earlier entry into the market through a separate operator partnership. The launch adds to its footprint across Argentina’s provincial licensing framework.
Grupo Slots selected FIRST.bet for its trading capability, risk management and localisation for Argentine players, delivered through its fully managed sportsbook engine.
Tom Light, Founder and CEO of FIRST.bet, said the partnership with an established regulated operator demonstrated the company’s approach to the Argentine market.
“Grupo Slots is an established, regulated operator group in Argentina, not somebody testing the waters,” Light stated. “When a group like that brings in a sportsbook partner, it’s not about swapping vendors; it’s about trading and risk management that can actually hold up. That’s what we deliver, and it’s another step in how seriously we’re building out Argentina.”
Lucas Baffetti, Commercial Manager at Grupo Slots, said the sportsbook would support Jugadon’s growth and user experience.
“Choosing First.bet’s sportsbook is a growth opportunity for Jugadon.bet.ar,” Baffetti commented. “It strengthens our gamification tools and improves the user experience, which we expect to translate into greater player loyalty. We are rolling it out as a joint effort, and that collaboration is what will allow us to make the most of First.bet’s technology, with benefits across the entire value chain.”