Hard Rock has launched its 27th annual PINKTOBER campaign for Breast Cancer Awareness Month, with fundraising efforts focused on breast cancer awareness, research and patient services through the Hard Rock Heals Foundation.
The campaign will run throughout October across Hard Rock’s hotels, cafes, casinos and digital platforms, offering guests several ways to participate.
Hard Rock Hotels will donate 80 vacation room nights at all-inclusive properties across Mexico and the Caribbean to support breast cancer survivors and caregivers.
At Hard Rock Cafes, guests can access exclusive PINKTOBER menu items, including the Pink Power Bowl, Pink Smash Guitar Dessert, Berry Lychee Spritz and Hibiscus PinkRITA. The cafes will also host fundraising events and live performances throughout the campaign.
The Unity™ by Hard Rock Mastercard® will also support the campaign, with a portion of every qualifying card transaction made throughout October donated to the Hard Rock Heals Foundation.
Hard Rock will also release a limited-edition STRONGER TOGETHER pin created by Seminole Tribe of Florida artist Theron Osceola. Net proceeds from the pin will go towards the American Indian Cancer Foundation through the Hard Rock Heals Foundation.
PINKTOBER is part of Hard Rock’s ongoing efforts to support people affected by breast cancer through fundraising and awareness initiatives.