One of the European Parliament’s co-rapporteurs on the Artificial Intelligence Act will deliver a keynote to the gaming industry at SiGMA World in Rome on November 4.
Brando Benifei, a member of the European Parliament, is scheduled to speak from 1 p.m. to 1:15 p.m. on the SiGMA World Main Stage within the event’s regulatory program.
He also acts as co-chair of the Parliament’s AI Monitoring Group following the enactment of the legislation.
A lawmaker at the crossroads of AI and regulation
Benifei’s roles place him at the point where two issues of growing importance to the gaming industry meet. The first is the development of AI systems, and the second is the ability of regulation to function across markets that remain under national supervision.
AI technology has increasing relevance for fraud detection, risk assessment, customer monitoring, and business operations. Under the EU AI framework, the requirements for each system differ according to how it is developed and used.
His participation brings an EU dimension to a program in which regulation, technology and cross-border enforcement will play a major role.
The Main Stage turns to European coordination
The program continues immediately after the keynote with a panel titled “Fragmented Europe: Can Regulators Coordinate Without a Single Rulebook?” The placement of the two sessions back to back creates a larger block of regulatory content on the Main Stage.
The panel will bring together regulators and industry experts to examine whether European authorities could cooperate more closely without the creation of a single harmonized gambling system.
Topics on the SiGMA World agenda include measures against illegal gambling, player safeguards, intelligence sharing, payment disruption, the use of AI for risk detection, and evidence-based policymaking.
National rules for a market without borders
The panel’s subject relates to a fundamental feature of how gaming is structured in Europe. Operators can be active in a number of countries, yet licenses, product rules, advertising requirements and enforcement are mostly determined by each jurisdiction.
This creates a practical problem because illegal operators, payment flows and digital technologies cross borders far more easily than national regulatory systems do. Artificial intelligence further complicates the issue, and Benifei’s keynote will take place in Rome under those circumstances.
For any company that operates in Europe, the Rome debate will therefore concern more than a single piece of legislation. It will also look at how rules at the EU and national levels interact once businesses start to apply them.