iGaming content provider BGaming has brought its WE CARE. WE ACT sustainability initiative to Portugal, combining recycled materials at SBC Summit with community and environmental projects in Lisbon.
As part of the initiative, BGaming used recycled materials in its SBC Summit stand and reduced printed materials by providing visitors with a recyclable card containing a QR code instead of traditional brochures and product leaflets. The move avoided printing about 16 kg of paper.
BGaming also offered merchandise made from organic cotton and custom poker sets made from 100% recycled plastic, with more than 95% of the material sourced from post-consumer waste. Its merchandise also included carabiners made from 7 kg of recycled plastic.
Following the event, the BGaming team joined a beach clean-up organized by the Lisbon Oceanarium, collecting 2 kg of plastic and 1 kg of cigarette butts in two hours.
The company has also partnered with Porto-based VIVA Lab to support its Precious Plastic and Plastic Play educational projects. Through 10 activities, up to 240 students will learn about reusing and transforming plastic, with around 60–70 kg of polypropylene expected to be processed.
“WE CARE. WE ACT is not just a slogan for us; it is a principle we operate by,” said Kate Puteiko, CMO at BGaming. “Lisbon is such a marvelous city, and it welcomes the entire industry every year for the expo. We want to make sure that we, as part of the industry, give back to Portugal.”
“It has been a pleasure to work closely with VIVA Lab. This organization is doing a fantastic job of raising awareness of the issues facing our environment, and we are proud to support them in reaching their goals. The beach clean-up is the part I was looking forward to the most. As a team, it is easy to say you care, but actually getting involved and doing something is what really matters,” added Puteiko.
Alexandra Baltazar, Chief Education Officer at VIVA Lab Porto, said: “This partnership has been very important for VIVA Lab because it allows us to reach and inspire more young people through Plastic Play, using plastic recycling as a hands-on tool for learning about sustainability and the circular economy.”
“With the development of the manual, this impact can go even further, as the activities can be replicated across Europe by other spaces working with Precious Plastic machines,” Baltazar added.