SiGMA World is expected to attract more than 30,000 delegates to Rome from 2 to 5 November, with more than 1,200 sponsors and exhibitors and over 1,000 stands across nine halls.
The four-day event at Fiera Roma will feature more than 550 speakers across five stages, with SiGMA World, Affiliate Grand Slam, AIBC, and FX World taking place at the same location. The 2026 edition is powered by RedCore, which returns to Rome as the event’s main sponsor.
More than 7,000 stand builders and event professionals will prepare the venue, transforming 120,000 square metres of space into a temporary business district equivalent to around 17 football pitches placed side by side.
The SiGMA World floor will include gaming suppliers and operators, consumer-oriented brands, affiliates, AI, blockchain, emerging technologies, finance, and foreign exchange.
Hall 3 will house SiGMA’s B2B and B2C activities around the Main Stage, alongside a Media Zone and Platinum/VIP Lounge. The Main Stage will open with investor Tim Draper and cover international expansion, regulation, betting operations, compliance, and leadership.
Hall 5 will feature a gaming cluster and the new Italy Stage, bringing the total number of conference stages from four to five. The stage will focus on local regulations, operators, institutions, and market opportunities.
Hall 2 will host Affiliate Grand Slam and the AGS Stage, while Hall 7 will host AIBC, with programming covering AI, blockchain, crypto and emerging technologies. Hall 8 will feature the Global Finance Stage, with discussions covering FX, fintech, payments and digital assets.
At last year’s Rome expo, Uplatform created an Italian courtyard with real lemon trees, fresh lemon gelato and a lemon-toss game. BetConstruct used exhibition spaces inspired by the Garni Temple and the Colosseum, while Betmen Affiliates created a Mediterranean-style setting with a working fountain, greenery and a classic Vespa. Black Flag Affiliates built a pirate ship with sails and a giant octopus.
The SiGMA Foundation will debut the Positive Impact Village in Hall 5, co-hosted by the SiGMA Foundation and SiGMA World. The area will give foundations, NGOs, corporate CSR programmes and social enterprises a space to present social-impact initiatives across gaming, emerging technology, affiliate marketing, and financial services.
Companies operating within or alongside the SiGMA, AIBC, AGS, and FXWorld industries can also participate if they have an active social-impact initiative, including charitable arms of industry businesses, independent NGOs, social enterprises, and media organisations covering impact in technology and gaming.
Each participant will receive a dedicated display panel outlining its initiative, the scope of its work, and a contact for follow-up, as well as a listing on the official SiGMA World Rome floor plan.
The Positive Impact Village will be located next to the commercial exhibition space, Italy Stage, and one of the summit’s VIP areas.
The event will also feature the Bloko Padel Tour, which starts at Caesar’s Club Padel on 2 November before moving to Fiera Roma. Hall 9 will host the Media Duel Tour on 3 November, followed by the Bloko Padel Tour Finalissima on 4 November and the Media Groups Finals and Super Cup on the final day. A GoKart track, sponsored by SOFTSWISS, will also be available at the event.
“The additional space is not merely being used to accommodate more rows of booths, but some of it is being converted into areas where delegates can compete, watch, eat or talk outside the normal meeting format,” the organizer said.
Other spaces will include the Affiliate Lounge operated by Digistore24 in Hall 2, a VIP Lounge operated by Stake in Hall 5, a networking bar operated by Soft2Bet in Hall 4, and a dedicated chess area linked to BETBY.
The venue will also have a VIP Lounge operated by bet365, another operated by Wicked Games & QTech, workshop spaces, a Shisha Lounge, Retro Bar, Rocket League Football section, and Snakes & Ladders area.
The outdoor area will have more than 90 food and activity points, while food courts in Halls 4 and 6 will be joined by around 20 food trucks, a sorbet bar, a gin bar, and a beer garden.
Fiera Roma will also have 19 meeting rooms, networking areas, and lounges. The Media Zone and Platinum/VIP Lounge will be located around the Main Stage in Hall 3, while Hall 8 will have a networking area near the finance and AIBC sections.
Delegates will be able to use the SiGMA Match app to browse the floor plan and arrange meetings before arriving.