SBC aims to attract more than 3,000 representatives from operators in regulated European markets to the new SBC Summit Europe, which will run at RAI Amsterdam from April 19-21, 2027.
The company said it will focus on increasing participation from licensed operators across Europe’s major regulated jurisdictions. These operator representatives will form the core of the event.
“Europe needs a meeting place that reflects what the industry actually looks like today,” said SBC Managing Director Andrew McCarron. “That means putting regulated markets first. It means bringing the leading licensed operators from across Europe together. And crucially, it means making sure regulators are part of the conversation rather than discussing regulation without them.”
Gaming authorities join the guest list
In addition to the operator target, SBC will run a large-scale program to increase participation from national and international gaming regulators.
For this purpose, the company will draw on its recent agreement with the International Association of Gaming Regulators (IAGR) and the International Masters of Gaming Law (IMGL).
SBC is also building relationships with regulatory bodies and industry associations so that representatives from gaming authorities across Europe can travel to Amsterdam and hold direct discussions with the businesses that operate in their markets.
The event will serve as a meeting point for the people who operate, oversee and develop licensed markets at a time of significant regulatory and commercial change across the continent.
“Europe is not one gambling market. It is a collection of regulated markets, each at a different stage of development and each facing its own questions around taxation, advertising, player protection, changing consumer behaviour, AI, technology and channelization,” said SBC CEO and founder Rasmus Sojmark.
“That is exactly why bringing these markets together is so valuable,” Sojmark added. “We want SBC Summit Europe to be where the people running regulated gaming businesses can sit alongside the people regulating them and other stakeholders in the regulatory ecosystem. That means major European operators, strong national brands, regulators, associations, policymakers and the wider industry all in Amsterdam at the same time.”
One continent, many regulatory models
Sojmark added: “Regulation has become one of the defining issues for the European gambling industry. We are seeing very different approaches being taken across the continent, and the consequences of those decisions are becoming increasingly clear with a fragmented market as a result.
“There are jurisdictions achieving strong channelisation and creating sustainable regulated industries, while others are having to confront the growth of offshore gambling and ask whether the balance is right.
“We need places where those experiences can be shared openly. What can one market learn from another? Which approaches are working? How do we protect players while ensuring the regulated industry remains competitive? And how do regulators and operators work together to keep consumers inside the licensed market?
“Those conversations are much more useful when you have the people responsible for making the decisions in the room.”
Inside the three-day program
The conference agenda will cover established markets together with recently regulated and evolving jurisdictions. Sessions will address channelization, taxation, advertising restrictions, player protection, affordability, black-market competition, licensing, compliance and the impact of new technology.
Dedicated market-focused sessions will also give delegates the chance to examine individual European jurisdictions in greater depth.
Regulators from different countries will be able to exchange ideas and compare approaches. Meanwhile, operators can learn how regulatory thinking is developing outside the markets where they currently do business.
The summit will also examine the commercial and technological forces that influence the next generation of regulated European gaming, including compliance tech, payment systems, sports betting platforms and data, casino, marketing and changing player behavior.
These topics will appear in the exhibition space as well, where suppliers and technology businesses that support licensed operators across Europe will exhibit. A networking program will connect operators, regulators, policymakers, suppliers, affiliates and associations throughout the event.
“If we are successful in bringing those things together in Amsterdam, SBC Summit Europe can become an incredibly important date in the calendar for European gaming,” said McCarron.