Bloomberry Resorts Corp., operator of Solaire Resort Entertainment City and Solaire Resort Quezon City in the Philippines, has launched OnlyFun.PH, a digital platform integrating regulated online gaming with livestreamed entertainment and interactive content hosted by digital creators.
Introduced on October 8 as part of the company’s FUNaloMAX portfolio, the new service allows users to participate in gaming activities while watching live broadcasts and interacting with hosts and other viewers through a single platform.
Bloomberry described OnlyFun.PH as the first regulated platform of its kind in the Philippines to bring together online gaming, livestreaming and creator-led entertainment. The company said the launch addresses growing consumer interest in mobile entertainment and real-time digital interaction.
The service complements FUNaloMAX, Bloomberry’s existing online gaming platform targeting the mass market, by introducing live programming featuring digital personalities, content creators and streamers.
Kelvin Kuan, Vice President and Head of Online Gaming at Bloomberry Resorts Corp., said the initiative responds to changes in how Filipino audiences consume digital content.
The executive explained that integrating regulated gaming with live entertainment is intended to provide an interactive experience tailored to the local market while maintaining responsible gaming standards.
OnlyFun.PH operates under the licensing and regulatory framework of the Philippine Amusement and Gaming Corporation (PAGCOR). According to Bloomberry, the platform incorporates Know Your Customer (KYC) identity verification, data protection measures and player controls.
The company plans to expand the service progressively through additional original interactive programming, new features and partnerships with digital personalities, content creators and livestreamers.
Online gaming growth targets
The launch comes as Bloomberry continues developing its online gaming operations alongside its land-based casino business.
The operator currently maintains two principal online gaming brands: FUNaloMAX, which serves the mass market, and Solaire Online, which is positioned toward premium customers. OnlyFun.PH forms part of the FUNaloMAX digital offering.
In September, Bloomberry President and Chief Operating Officer Greg Hawkins outlined the company’s ambition for its online gaming platforms to account for approximately 20% of consolidated gross gaming revenue by the end of 2027.
The target reflects the contribution Bloomberry aims to achieve from its digital operations, which include the existing FUNaloMAX and Solaire Online platforms.
With OnlyFun.PH, the company has added livestreaming and creator-hosted programming to its regulated online gaming portfolio, with further content and platform features planned for future releases.