BETBY accelerates expansion in the regulated Polish sector through the signing of a partnership with Lebull, a B2C betting company known for its reputable status in the industry.
The partnership is a major step in BETBY’s expansion within Poland while at the same time showcasing the versatility of the sports betting technology provided by the company. Lebull will be able to continue using its existing front-end while incorporating BETBY’s sportsbook around it.
Lebull will obtain access to BETBY’s large sportsbook offering which combines extensive selection of sports events and markets with high-quality content and unlimited betting experience.
Stefanos Karakidis, director of business development at BETBY, commented:
The partnership with Lebull marks a significant milestone for BETBY and highlights the versatility of our sportsbook technology. We are delighted to support such an important part of the betting operation of a well-established and respected brand within the industry. The managed trading services component is especially important to this partnership. With our dedicated trading team, 24/7 risk management, AI-driven solutions and extensive operational expertise, we can provide Lebull with support that extends well beyond the technology itself. Our flexible integration also enables Lebull to maintain the frontend experience its players are already familiar with, while seamlessly leveraging BETBY’s advanced features and capabilities in the background.
Lebull will benefit from access to Betby Games, which is BETBY’s proprietary and award-winning esports solution comprising over 40 titles, including a couple of internationally-recognized concepts and highly localized games.
Konrad Łabudek, CEO at Lebull, added:
For us, maintaining a familiar and consistent player experience was a key priority, while also strengthening the quality and capabilities behind our sportsbook. BETBY gives us both, combining a high-quality product with advanced features, flexible functionalities and strong operational expertise across trading and risk management. Equally important is the depth and quality of BETBY’s betting content, which gives us more opportunities to deliver a compelling and differentiated offering to our players. We see this partnership as an important step in further developing the Lebull sportsbook and strengthening our position in Poland.
For BETBY, the deal underpins its strengthening presence in Poland and its capacity to help operators through different models of integration. Adding Lebull into the company’s partner network speaks of BETBY’s intentions to establish significant presence in the market as well as pursue its expansion in regulated markets of the world.