B2B sportsbook solutions provider BETBY has strengthened its position in the regulated Polish market through a partnership with betting brand Lebull. The agreement will see BETBY power the brand’s sportsbook with its technology, betting content, features, and managed services offering.
The collaboration marks a major step in BETBY’s expansion in Poland. Lebull will retain its existing frontend, allowing the operator to preserve the interface and user journey familiar to its players while integrating BETBY’s sportsbook capabilities behind the scenes.
This modular approach enables operators to adopt BETBY’s technology in a way that fits their existing platform and product strategy, the provider noted.
Through the integration, Lebull will gain access to BETBY’s sportsbook proposition, combining broad event and market coverage with extensive content and betting options. Backed by BETBY’s in-house trading team, the operator can leverage bespoke markets created for a wide variety of events, enabling the sportsbook to respond to player demand and local preferences.
Lebull will also gain access to Betby Games, BETBY’s proprietary esports offering featuring more than 40 titles, including industry-first concepts and hyper-localized games developed for specific audiences.
This allows Lebull to tailor its content more closely to the preferences of Polish players, said BETBY, while also filling off-hours and seasonal gaps with round-the-clock betting content, helping the brand deliver a more distinctive proposition throughout the year.
For BETBY, the agreement reinforces its growing presence in Poland and its ability to support operators through different integration models. The addition of Lebull to its partner network underlines BETBY’s ambition to build a strong long-term presence in the country while continuing to expand across regulated markets globally, it added.
Stefanos Karakidis, Director of Business Development at BETBY, commented: “The partnership with Lebull marks a significant milestone for BETBY and highlights the versatility of our sportsbook technology. We are delighted to support such an important part of the betting operation of a well-established and respected brand within the industry.
“The managed trading services component is especially important to this partnership. With our dedicated trading team, 24/7 risk management, AI-driven solutions and extensive operational expertise, we can provide Lebull with support that extends well beyond the technology itself. Our flexible integration also enables Lebull to maintain the frontend experience its players are already familiar with, while seamlessly leveraging BETBY’s advanced features and capabilities in the background.”
Konrad Łabudek, CEO at Lebull, added: “For us, maintaining a familiar and consistent player experience was a key priority, while also strengthening the quality and capabilities behind our sportsbook. BETBY gives us both, combining a high-quality product with advanced features, flexible functionalities and strong operational expertise across trading and risk management.
“Equally important is the depth and quality of BETBY’s betting content, which gives us more opportunities to deliver a compelling and differentiated offering to our players. We see this partnership as an important step in further developing the Lebull sportsbook and strengthening our position in Poland.”