SportsGrid, a sports betting content provider that operates a 24-hour gaming and lifestyle network, is up for sale, according to a report from Front Office Sports.
The company has reportedly been pitched to potential buyers since this summer, and investment bank Telos Advisors is leading the sale process.
The buyer will likely be a sports betting or online gaming operator, according to the sources. One source said a buyer may have already been identified, and the company has reportedly held talks with prospective suitors for several months. The anticipated value of the company was not clear.
Revenue on a downward path since 2022
SportsGrid is a private company and has not historically disclosed financial figures or details on outside investors. The company generated around $20 million in revenue in 2022. However, revenue has declined in the years since, after the company lost major sportsbook partnerships with operators such as FanDuel and BetMGM.
Despite the decline, Telos bankers have told prospective suitors that the company is poised to recover and grow through media licensing and sales deals, according to the FOS report.
SportsGrid’s partnership with FanDuel began in 2020 and ended in mid-2025. The company also worked with BetMGM, and members of the sports betting company appeared on SportsGrid shows. The two companies extended their partnership in 2022, but BetMGM elected not to renew in 2024, a BetMGM spokesperson said.
The network has also worked with on-air talent. Golf influencer Paige Spiranac began producing content for the company in 2024. Radio host Craig Carton’s daily sports talk show was syndicated on SportsGrid through a deal announced last year. That deal ended when Carton joined Outkick earlier this year, and The Craig Carton Show debuted on Outkick in September.
Where viewers find the network
SportsGrid provides digital content and streams live shows across platforms including Amazon Prime Video, DirecTV, Fubo, Roku, and YouTube. Its content is also available to stream on TVs made by companies like LG, Vizio and Samsung.
In addition, its website publishes daily written news and analysis about sports, gambling and prediction markets.
PitchBook describes SportsGrid as a “developer of a wagering platform intended to offer online sports content publication services.”
According to the data provider, “the company’s content contains information about athletes, teams, and coaches, and also about sports such as football, basketball, soccer, boxing, golf, and tennis in New York, enabling users to avail of a source of wagering information and entertainment.”
PitchBook estimates the company has 81 employees and three investors, and it classifies the last funding round as “later stage venture capital.”
SportsGrid has raised about $8.7 million from outside investors, according to Crunchbase. Its most recent funding round took place in December 2019, when it raised $6.2 million. Prospero puts the amount raised at $6.2 million and estimates the company’s valuation at $11 million. That valuation could make it an affordable acquisition target for a large number of suitors.
Gaming operators and media deals that fell short
Partnerships between online casino and sportsbook operators and media companies once drew wide attention in the sports wagering industry. Five years ago, Macquarie estimated that more than $30 billion would accrue to regulated online gaming operators by 2030 through relationships with media entities.
Many of those deals, however, did not produce results for either gaming or media companies. DraftKings paid $70 million to acquire sports betting radio network VSiN in March 2021, then sold it to Musburger Media three years later for a rumored pennies-on-the-dollar price. Recent rumors suggest VSiN is for sale again.
Penn Entertainment spent $500 million to acquire David Portnoy’s Barstool Sports. It then sold the media company back to Portnoy in August 2023 for $1.
Those outcomes suggest gaming operators may be hesitant to acquire media assets. The potential suitors for SportsGrid have not been disclosed.