DELULU Gaming will bring four new titles, a 200 m² art-inspired booth, and a live
creative collaboration with MRDRIP to SiGMA World, which takes place at Fiera Roma from November 2 to 5.
The Rome appearance follows SBC Summit Lisbon in September, where the studio set up its own booth for the first time.
At SiGMA World, the studio will exhibit at Stand #H6-6055 with a booth that takes its inspiration from art, and it will host a live creative collaboration with contemporary artist MRDRIP. Members of the company’s C-level and commercial teams will be on site for the duration of the event.
DELULU entered the market in July 2026, and all seven of its games are now available through 500 operators. According to the company, the number of unique players is quickly approaching 300,000.
The studio noted that it continues to add new worlds and original mechanics to its portfolio through a game design approach that focuses on retention.
Three slots and an instant game head to Fiera Roma
The four titles on show are Sweet Takes, MLK Pump!, Glam Cam and Stranger Farms. Three of the four are slots, and one is an instant game.
Glam Cam and Stranger Farms are scheduled for release in November. Glam Cam combines expanding Wilds, escalating Loot Boxes and Nudge mechanics in a glamorous new setting, while Stranger Farms opens “another strange corner of the DELULU universe.”
Attendees will be able to try the new games at the stand and discuss their mechanics, player engagement features and design concepts. They can also meet the team responsible for the DELULU portfolio.
Sculptures and demo zones fill the 200 m² stand
The booth draws on different forms of art and on the idea that making a great game is an art form in itself. A lit entrance arch will lead visitors into the space, where characters from DELULU titles appear outside of their screens.
Large sculptures of the sailor from MLK Voyage and the Cat from Dogs Arena will extend from the walls of the stand, so some of the studio’s most recognizable characters take physical form.
The booth will also contain dedicated areas for game demos, media interviews, photography and interactive experiences, so visitors can try the games, meet staff and learn about the brand.
MRDRIP to paint a circular wall with visitors
MRDRIP, a contemporary artist known for an unconventional approach to art and for creative work associated with names such as Will Smith and Formula 1, will take part in a special collaboration at the booth.
On the first two days of the show, he will turn a large circular wall into a live collaborative artwork with his signature color splashes, markers, and expressive techniques.
The canvas will carry an original design that the artist prepared for DELULU, which he will bring to life throughout the event.
Partners and booth visitors will be invited to pick up markers, learn techniques from MRDRIP, and add their own contributions to the piece. Once the work is finished, it will be moved to DELULU’s office in Barcelona as a reminder of Rome and of everyone who helped create it.
30,000 delegates expected in the Italian capital
SiGMA World is expected to draw more than 30,000 delegates and 1,200 sponsors and exhibitors to Fiera Roma, with the gaming, technology, affiliate marketing and financial sectors represented at the event.
DELULU said the size of the show makes Rome an important stop while the company grows its distribution network and brings its games to more markets.
The studio also plans to meet in person with existing partners, along with operators, aggregators and other industry teams that are looking for less predictable content with more personality for their players.
Arthur Shaikhaliev, CEO of DELULU Gaming, said: “We’ve had an incredibly busy few months, and Rome is another chance to show just how much DELULU has grown. We’ve learned a lot about what clicks with players and what our partners want to see more of, and we’re putting that knowledge into our new releases.”
“This time, we’re also bringing something special to SiGMA: a creative space where our games and art come together, with a few surprises for our guests. After Lisbon, we know just how much can happen in a few busy days. We’re ready for another one.”
Since its launch in July 2026, DELULU has released new games every month, and its operator network continues to bring those titles to players in multiple markets.