BetMGM has launched LegendSCARY, a month-long Halloween campaign that the iGaming and sportsbook operator describes as its biggest seasonal casino campaign of the year.
The program runs through November 1 and includes a Halloween version of a popular casino title, themed promotions, sweepstakes, leaderboard competitions, and player rewards.
According to the company, the goal is to make BetMGM the destination for Halloween play.
“Halloween lends itself perfectly to casino entertainment, and LegendSCARY Month is all about making October more fun for our players,” said Oliver Bartlett, Senior Vice President of Gaming at BetMGM.
“Whether it’s discovering a new game, climbing a leaderboard, or unlocking rewards, we’ve packed the month with experiences that keep the excitement going every time players visit BetMGM,” he added.
LegendSCARY draws on BetMGM’s “Make It Legendary” brand platform and applies a Halloween theme to the company’s focus on entertainment. The campaign brings together exclusive content, themed promotions and gameplay to turn October into a monthlong Halloween destination for players.
Players who log in will find a fully themed casino, with spiders, bats, and cobwebs throughout the BetMGM lobby. The site also has a dedicated Halloween games category so that players can locate seasonal favorites and new releases with ease.
BetMGM offers more than 50 Halloween-themed casino games. One of this year’s featured titles is Bigger Piggy Halloween Bank from Inspired, which is available exclusively at BetMGM Casino and Borgata Online. The game includes Bonus Spins, jackpots, Cash and Collector symbols, and the Piggy Wheel Bonus, which can award additional prizes and bonus features.
BetMGM is running a rotating schedule of Halloween-themed promotions throughout the month:
- Kickoff to the Crypt: October 1-11
- MGM Monster Mash Leaderboard: October 12-18
- Promo Your Way Frenzy: October 19-25
- The Final Haunting Sweepstakes: October 26-29
- The Final Drive Leaderboard: October 30-November 1