BC Game BC Game has named mixed martial arts fighter Colby “Chaos” Covington as its global brand ambassador, renewing a partnership that began in 2024.
The online casino and sports betting platform said Covington will work on digital campaigns, fan activations, and sports entertainment content targeting an international audience.
Covington, known for his wrestling background and career in mixed martial arts, has recently competed in high-profile events, including Real American Freestyle, while maintaining a presence in digital media. He brings an international fan base and an extensive wrestling and MMA background to BC Game.
Welcome back to BC Game @ColbyCovMMA! Let’s create some chaos! https://t.co/vH3qSCKB94
— BC Game (@bcgame) October 28, 2026
BC Game CEO Ali “Ako” Muhanned announced the appointment, marking his first ambassador announcement since taking the role.
“I am happy to bring Colby back into the BC Game family, especially with his new grappling and viral moments in Real American Freestyle,” he said. “He is a hard-working person, and that is important to me at BC Game. Famous, but most importantly, hard-working people that are easy to work with.”
Covington first joined BC Game as a brand ambassador in 2024. The renewed partnership follows his continued involvement in freestyle wrestling and grappling after his UFC career.
Under the agreement, Covington will participate in co-branded promotions, behind-the-scenes content, and community events linked to major combat sports matchups throughout the year.
BC Game said the partnership forms part of its strategy to engage sports audiences through athlete collaborations and sports-related entertainment as it expands its global presence.