LoneStar Casino staged a two-night entertainment activation in downtown Austin on October 23 and 24, combining DJ performances, leaderboard competitions, technology prizes, and branded vehicles during the Big Race in Austin weekend.
The events ran from 8 p.m. to 1 a.m. at The Studio on East 6th Street on October 23, followed by a second night of activities in downtown Austin on October 24.
The activation featured six hourly Spin the Wheel leaderboard competitions, with three rounds each night starting at 9 p.m., 10 p.m., and 11 p.m. Registered eligible players received five free spins to use in any round, with no purchase required to participate. Additional eligible spins could also count towards the relevant leaderboard under the official rules.
The five highest-scoring eligible players in each round qualified for technology prizes, including a smartphone, Ray-Ban Meta smart glasses, AirPods 5, Fujifilm Instax Mini 12 cameras, and Loop Experience 2 earplugs (not sponsored, endorsed or administered by Apple, Meta, Fujifilm or Loop).
LoneStar determined the winners using its platform records at the end of each round. Winners had to collect their prizes in person within the specified claim period. Entry was restricted to eligible participants aged 21 and above.
The events also featured a DJ area, venue bar, and LoneStar-branded screens. The DJ introduced each leaderboard competition and announced the winners, whilst a neon installation provided a backdrop for guest photographs and social media content.
LoneStar also positioned two branded vehicles along East 6th Street. Eligible registered guests who met the requirements could take part in downtown Austin ride-alongs with a professional driver, subject to waiver requirements and applicable terms.
The promotional campaign extended across Austin throughout October, with 10 branded pedicabs operating around the city, including during race weekend. LoneStar also ran a billboard campaign from October 23 to 26.
Local content creators also took part in the activation, producing material centred on Austin’s nightlife, lifestyle, luxury, and automotive scene. Additional micro-creators from the area were invited to attend and share their experiences.