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HomeIndustryBeyond the catalogue: Choosing an aggregator for a multi-market business

Beyond the catalogue: Choosing an aggregator for a multi-market business

In a new interview, Timeless Tech Advisor Matt Sahakian shares his perspective on Brazil, raising practical questions for international operators assessing content and engagement technology.

For operators managing several brands or markets, choosing an aggregator involves commercial, product, and technology priorities. Teams need to establish which content suits each operation, how the available tools fit their platform and where the partnership could add value.

Timeless Tech Advisor Matt Sahakian explores this broader view of aggregation in a conversation with marketing specialist Gaja Konič at SBC Summit Lisbon 2026. Their discussion focuses on Brazil, while the full interview article offers questions that international operators can apply to their own businesses.

A clearer brief for the aggregation partner

His starting point is that an aggregator should help operators explore the potential of the games they offer. He highlights gamification as a possible contributor to retention and differentiation, alongside provider choice.

For a business operating across several markets, that suggests assessing the offering against each brand’s objectives. One operation may be exploring additional providers; another may be reviewing engagement capabilities around an established portfolio. A shared commercial discussion still needs to account for those different requirements.

In the full video conversation, Matt also explains why operators with their own platforms can find value in complementary aggregation technology. That gives product and technology teams a reason to examine the tools available alongside game distribution.

The practical starting point is a clear brief: target markets, content priorities, the existing platform, and engagement goals. With those details, operators can have a more useful conversation about where Timeless Tech could support their plans.

To explore how Timeless Tech could support your content and engagement strategy, contact our team.

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