SOFTSWISS has introduced Back Office AI Workflow, a new feature within its Casino Platform that allows operators to execute supported back-office tasks through natural-language conversations with artificial intelligence, as the company seeks to expand AI use in everyday casino operations.
The functionality enables operators to prepare promotional campaigns through a single conversation with AI, including creating player segments, configuring tournament settings, and preparing content management system (CMS) pages.
Other supported tasks include managing player filters, creating tournaments and lotteries, adjusting settings for existing bonuses, configuring game lobbies, and retrieving selected player information within existing access permissions.
According to the company, the feature is designed to reduce repetitive configuration work, accelerate campaign preparation and allow marketing teams to test more engagement initiatives without proportionally increasing staffing or operational costs.
The launch comes as the iGaming industry looks to translate wider AI adoption into practical business applications. According to the SOFTSWISS 2027 iGaming Trends Report, more than 80% of betting and gaming organisations have adopted generative AI, while the industry’s overall AI maturity stands at 45 out of 100.
Back Office AI Workflow connects AI capabilities with the Casino Platform’s existing operational functions, moving beyond recommendations to executing supported tasks.
However, operators will retain responsibility for critical decisions. The system operates within existing back-office permissions, while actions such as activating tournaments and publishing new CMS pages still require direct human involvement.
“For casino operators, campaign speed has a direct commercial value. The sooner a marketing initiative is ready to launch, the sooner it can start engaging players and generating revenue. At the same time, teams need the capacity to test more ideas without constantly expanding their resources,” said Mykhailo Hrechyna, Head of Operations at SOFTSWISS Casino Platform.
“Back Office AI Workflow addresses both challenges by bringing AI directly into everyday operations. We see this as a practical step towards making AI part of how casino businesses run, rather than a separate tool they experiment with,” he added.
The launch forms part of SOFTSWISS’ broader strategy to integrate artificial intelligence into existing operational processes. In January 2026, the company appointed Denis Romanovskiy as Chief Artificial Intelligence Officer, formalising AI development as a strategic priority.
SOFTSWISS will demonstrate Back Office AI Workflow at SiGMA World Rome, taking place from November 2 to 5, 2026, at Fiera Roma. The company will showcase the functionality at Stand H4-4029.