The Nevada Gaming Control Board has unanimously recommended licenses for five sportsbooks operated by William Hill and Boomer’s Sports Book, extending the operators’ presence across the state.
The recommendations, made on Wednesday without requiring the operators to appear before regulators, cover three William Hill locations at Terrible’s casinos in Indian Springs, Carlin and Searchlight, and two Boomer’s Sports Books at the Nevada Nugget in Dayton and the Delta Saloon in Virginia City, as reported by the Las Vegas Review-Journal.
The Nevada Gaming Commission could grant final approval at its November 19 meeting.
The board waived appearances by the operators without asking questions, reflecting regulators’ familiarity with William Hill Nevada and Boomer’s following their previous licensing applications. Board members were sufficiently familiar with their backgrounds and confident that the operators would not pose reputational risks to Nevada’s gaming industry.
The three William Hill locations extend the strategic partnership between Caesars Entertainment, which owns William Hill, and Las Vegas-based Terrible’s.
The companies joined forces in July to keep the sportsbook at Primm Valley Resort operating following a 17-day shutdown that attracted regulatory scrutiny. The latest recommendations extend their arrangement to three additional Terrible’s casino properties.
Boomer’s Sports Book, owned by Joe Asher, is also continuing its expansion across Nevada. Asher has appeared before regulators several times for licensing applications, most recently seeking approval for sportsbooks at Four Queens and Binion’s in downtown Las Vegas.
Asher has said the company aims to operate 20 branded sportsbooks across Nevada by the end of 2026. The recommended licenses in Dayton and Virginia City would add two locations to its network.
William Hill has also expanded its presence across the state through new and upgraded sportsbook locations. Recent additions include Virgin Hotels Las Vegas, Hotel Nevada in Ely, The Verdi Grillhouse in western Nevada, and Barton’s Club in Jackpot, near the Idaho border.