
Speaking to Yogonet, Mateo Lenoble, Head of Sales, LatAm at Kambi, explains how the expanding scale of sports betting, with more granular markets and even deeper combinability, is necessitating an evolution in how the sportsbook is presented and packaged.
What does Kambi mean when it refers to the traditional ‘sports betting grid’?
‘The grid’ refers to how the sportsbook has traditionally…
