iGaming and sports betting operator BetMGM has announced an exclusive partnership with Brian Christopher Slots that will make Brian Christopher, a casino gaming influencer, a BetMGM brand ambassador. BetMGM will showcase Brian Christopher in live streams across social media channels featuring its online casino platforms as well as in future marketing campaigns.
“Brian Christopher Slots’ influence extends far beyond captivating videos,” said Oliver Bartlett, Vice President of Gaming Product & Content, BetMGM. “This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players in BetMGM’s wide variety of casino games.”
Oliver Bartlett
According to a press release, the partnership between Brian Christopher Slots and BetMGM “highlights the strength of both brands”. The partnership elements are scheduled to include:
- Live streams: Streams across both @BCSlots and @BCSlots2 on YouTube, as well as @BCSlots on Facebook and Kick, will showcase Brian Christopher’s signature style along with BetMGM.
- Exclusive experiences: Brian Christopher will interact with players and offer commentary across a variety of platforms including live streams, social media, slot tours, in-person meet-and-greets, virtual player events, and more.
- Responsible Gaming commitment: Brian Christopher will highlight BetMGM’s various responsible gaming tools and resources while continuing to drive messages about setting limits and playing within a budget.
Brian Christopher
Brian Christopher Slots’ content boasts a loyal following through brands such as BCSlots.com, BCSlots YouTube channel, FlipTheSwitch.com, BCSlots Cruises, and Rudies Fan Club. Brian Christopher Slots’ social media channels reach 8 million monthly unique viewers, and 1.8 million subscribers and recently set a new casino gaming record of 1 billion video views.
In 2023, Brian Christopher Slots was named Streamer of the Year and Slot Collaboration of the Year at the CasinoBeats Game Developer Awards presented by SBC.
Meanwhile, BetMGM’s casino platforms are home to over 2,800 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. In 2023, BetMGM was named Casino Operator of the Year by SBC North America, EGR North America, Global Gaming Awards, and American Gambling Awards.