Online gaming content provider CT Interactive has appointed Monika Zlateva as Chief Commercial Officer. Equipped with a background in business development and strategic marketing, the company noted that Zlateva brings a proven track record of driving growth and managing business communications across various regions, including EMEA and Greece.
Throughout her career, she has showcased leadership by taking ownership of business strategy, sales initiatives, and marketing campaigns. Her expertise lies in new business development, customer acquisition, and retention, aligning these strategies with company values and objectives.
As per the company announcement, Zlateva has been instrumental in successful business strategies and upselling initiatives within the iGaming industry. Her strategic vision has consistently led to remarkable increases in sales and market presence in her previous roles.
She has focused on enhancing the understanding of customer needs, expectations, and demands in both B2B and B2C environments through market research, successfully identifying insights that drive business behavior and opportunities, added CT Interactive.
Her international experience includes leadership roles such as Business Development Partner, Business Development Director, and Regional Director of Business Development, having developed and executed strategies that have led to successful product launches and relaunches. Her ability to manage complex business communications and PR strategies further enhances her capabilities.
Zlateva holds a Master of Business Administration (MBA) in Business Administration and Management from the University of National and World Economics in Sofia, Bulgaria. She also has a Master’s degree in Language Interpretation and Translation and a Bachelor’s degree in Modern Greek Language and Literature from Sofia University St. Kliment Ohridski.
“We wish Monika every success in her new role as Chief Commercial Officer and look forward to the innovative strategies and growth she will bring to CT Interactive,” the company said.