Gaming Innovation Group has announced that GiG Media will be rebranding to Gentoo Media. The rebranding comes ahead of a planned split of the company in the second half of 2024.
The company will from now on be trademarked under Gentoo Media and will operate under the name Gentoo. “Whilst introducing our new company name, along with our new logo and visual identity we ensure that Gentoo remains the same great affiliate, with the same great people, and the same great brands that we have become recognized for,” the company said.
The new company name Gentoo Media pays tribute to GiG Media’s Rebel Penguin heritage, as the Gentoo is an Antarctic penguin species known for prospering by coming together as a unit to survive and thrive.
Furthermore, according to the company, Gentoo symbolizes the next generation of the company’s legacy, stepping into a new chapter while continuing the path as “a market-leading affiliate.” The new brand encapsulates the company’s commitment to deliver superior results for partners and to provide exceptional value to shareholders, the company said.
Jonas Warrer, CEO of GiG said: “The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group. Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in.”
Jonas Warrer, CEO of GiG
“The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.”
Mikael Harstad, Chairman of the Board said: “The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value.
“The launch of Gentoo is a testament to the organization’s dedication to delivering superior quality and results in every aspect of the business, and is setting the company off to a great start.”