International Game Technology (IGT) has announced that it will present its portfolio of premium lottery solutions at the World Lottery Summit (WLS) 2024, to be held October 21-24, in Paris.
In Booth 30 at the Palais des Congrès de Paris, IGT will exhibit its ‘Future Forward, Growth Driven’ approach with a suite of digital and retail products, new games, licensed brands, and solutions designed to “propel lottery sales and engage new and existing players.”
“IGT’s customers and their players are the driving force behind our ‘Future Forward, Growth Driven’ mindset,” said Renato Ascoli, IGT CEO Global Lottery. “The portfolio of high-performing retail and digital technology and exciting game content that IGT will spotlight at WLS 2024 reflects our lottery industry leadership and excellence in innovation. Our booth is designed to replicate real-world locations where the lottery is played, so customers will experience our proven solutions from the player perspective.”
According to the provider, WLS attendees who explore IGT’s booth will be able to experience advanced lottery solutions that engage players wherever they play. These include:
- Retail Lottery Solutions: Designed to modernize the retail environment, enhance player engagement, and bring games closer to players, IGT’s suite of retail solutions will take center stage. Featured products include its recently released lottery terminal, customizable large- and small-format digital menu boards, its new line of self-service machines, and its innovative in-lane solution.
- OMNIA: IGT’s OMNIA is an integrated solution that enables lottery operators the capabilities they need to run their business. Powered by OMNIA, IGT’s Connected Play modernizes the retail experience by offering players digital retail experiences. Connected Play also provides lotteries with new and valuable insights on player-specific retail behavior that they can use to improve marketing, and product offerings, and increase sales.
- Instant Tickets: Instant ticket offerings on display will include Infinity Instants, described as “a revolutionary digital instant ticket printing platform that presents an infinite number of possibilities for customized scratch ticket design.” According to IGT, Infinity Instants transform every element of an instant ticket – from high-definition color and clarity of symbols and graphics on the front and back of a ticket to unlimited scene variety. Additionally, visitors will see player-favorite licensed brands like Ghostbusters, Jumanji, Wheel of Fortune, and more.
- iLottery Portfolio: IGT will highlight its comprehensive iLottery offering, which includes an updated cloud-based player portal, a top-rated mobile app, and enhanced mobile features. An interactive touchscreen display will feature top-performing eInstant games including customizable progressive jackpot games, casual games, and omnichannel licensed themes for visitors to play. Additionally, IGT will feature improvements to the player experience with simplified messaging, advanced responsible gaming features, consistent iconography, and more.
IGT executives will also participate in several WLS 2024 speaking events. Marco Tasso, IGT Chief Operating Officer of Italian and International Sales and Operations, will deliver a presentation titled “Perspectives in AI and Implications for Lottery” on October 22nd. Meanwhile, Renato Ascoli, IGT CEO of Global Lottery, will participate in the Platinum Contributor Panel on October 23rd.