Company highlights Ontario’s 91% channelization rate and Alberta’s upcoming launch as key indicators of future market growth
iGaming.com has released new analysis highlighting Canada as one of the most significant growth opportunities in the regulated online gambling sector, following major developments announced during SBC Summit Canada 2026.
According to the company’s review of regulatory and market data, Ontario’s reported 91% channelization rate and Alberta’s forthcoming market launch demonstrate the effectiveness of regulated frameworks that balance player protection with commercial competition.
The findings form part of iGaming.com’s ongoing efforts to monitor emerging opportunities and regulatory developments across global iGaming markets.
Canada is quickly establishing itself as one of the most attractive regulated gambling markets in North America,” said Prof. Dr. Andreas Ditsche, CEO of iGaming.com. “The combination of strong player protection measures and high channelization rates is attracting attention from operators worldwide.”
Ontario Continues to Demonstrate Regulatory Success
Among the strongest indicators identified by iGaming.com is Ontario’s reported 91% channelization rate, a figure that reflects the success of directing players toward licensed operators.
The province’s ongoing investment in player protection initiatives and regulatory efficiency has strengthened its position as a potential model for other jurisdictions considering market liberalisation.
Alberta Set to Open New Opportunities
The analysis also points to Alberta’s upcoming market launch as a key development for the North American industry.
With 70 operators reportedly preparing to enter the province and numerous licensing applications already submitted, Alberta is expected to become one of the most closely watched regulated launches in recent years.
Among the companies preparing for entry is bet365, which recently secured AGLC approval ahead of the market opening.
Canada and Europe Taking Different Paths
iGaming.com’s analysis also highlighted growing regulatory divergence between North America and Europe.
While Canadian provinces continue to focus on regulated competition and channelization, European policymakers are increasingly discussing new taxation measures, including proposals that have proposed a 1% online gambling levy projected to raise up to €28 billion across the 2028–2034 budget cycle.
According to the company, these contrasting approaches could significantly influence future operator investment decisions.
Continued Expansion Expected
Based on discussions and announcements made during SBC Summit Canada, iGaming.com expects additional Canadian provinces to consider opening regulated markets over the coming years.
The company believes Canada’s combination of commercial opportunity, regulatory oversight, and responsible gambling initiatives will continue to attract international interest from operators, affiliates, payment providers, and technology companies.
About iGaming.com
iGaming.com is a digital media and affiliate platform focused on the global online gambling industry. The company provides industry news, casino and sportsbook comparisons, and player-focused insights across regulated iGaming markets, with a focus on transparency, usability, and informed decision-making.