Belatra Games, the specialist online slots developer, is bringing its Belatra Adventure Club concept to SBC Summit Lisbon 2026, one of the biggest events on the iGaming calendar, taking place from 29 September to 1 October.
The Belatra Adventure Club is built around curiosity, hobbies and the thrill of trying something new. Alongside the conversations that matter most to the industry, from games and products to partnerships, Belatra is also inviting visitors to start with what inspires them beyond work. At Stand B226, guests can share their passions, interests and favourite pastimes, creating new opportunities to connect and discover what they have in common.
The concept is inspired by the company’s event slogan: “Life is the adventure! Try new things. Collect moments.”
At the centre of it all is The Guy, Belatra’s character-based IP who fans will recognise from hit titles such as Blast the Bass, Ice Bass and Hunt the Bucks. He is never tied to a single game. Instead, he roams from one story to the next, picking up different hobbies and adventures as he goes. His outlook is a simple one: stay curious, chase new experiences, and squeeze the most out of every moment.
Belatra will bring that outlook to life at the Adventure Club stand, where visitors can take part in three experiences, each one designed around the idea of collecting moments worth keeping.
Photo Moment captures the emotion of a meeting so guests can take a memory of the show home with them. Game Moment offers one shot and 10 seconds to turn a moment into a win. And Bar Moment is the place to raise a glass to new faces, fresh ideas and the kind of collaborations that tend to start with a good conversation.
The first step in bringing the concept to life was an international survey launched by Belatra Games in partnership with G&M News. iGaming industry professionals were invited to share their favourite hobbies, including some more unusual and unexpected pastimes. On 30 August, the two partners will reveal the industry’s most popular hobbies, alongside some of the rarest and most surprising responses they received.
Kateryna Goi, CMO at Belatra Games, said:
We wanted to create a stand that gives people a chance to connect in a more natural way and share something that inspires them beyond their day-to-day work. Hobbies felt like the right theme for that. They reflect The Guy, our recurring character who is always discovering a new passion, and offer an easy way to break the ice, get to know someone and find common ground. Come and find us at Stand B226, share what inspires you beyond work, and, of course, let’s talk about how we can build a partnership together.