Mindway AI and GamScore on Wednesday announced a strategic partnership for enhancing safer gambling frameworks across the global igaming sector. The collaboration combines user-controlled financial health tracking with advanced artificial intelligence and neuroscientific profiling for player protection.
Mindway AI is majority-owned by Better Collective and says its technology already monitors more than nine million active players each month across its existing operator partnerships, including recent tie-ups with DraftKings and PrizePicks in North America.
GamScore and Mindway AI Leverage Respective Expertise
The partnership unites GamScore’s independent, bettor-focused platform, which enables players to monitor, understand and demonstrate their betting health, with Mindway AI’s early detection technology, marketed under the brand name GameScanner, alongside its companion self-assessment tool Gamalyze.
By integrating individual player insights with automated risk monitoring, the companies aim to help operators foster player trust, encourage sustainable betting habits, and complement existing safer gambling initiatives.
“We are delighted to be partnering with Mindway AI and strongly believe GamScore aligns perfectly with Mindway AI’s mission of using technology to support sustainable gambling and better player outcomes,” GamScore Chief Responsibility Officer Mark Potter said in a statement.
“By combining a practical financial wellbeing tool that encourages positive engagement with Mindway AI’s sector-leading behavioral profiling expertise, this partnership can complement existing safer gambling initiatives and promote positive play for all.”
By bringing GamScore’s privacy-first, consumer-centric data control together with Mindway AI’s neuroscience-backed player protection solutions, GameScanner and Gamalyze, the joint initiative provides operators with a more holistic view of player wellbeing.
Strengthening Consumer Protection Globally
“Partnering with GamScore allows us to combine neuroscience, human expertise and cutting-edge behavioural analytics with direct, player-led wellbeing tools,” added Mindway AI CEO Rasmus Kjaergaard. “Empowering bettors with control over their own data while providing operators with deep risk-detection insights is a vital step forward in building a safer, more sustainable gambling ecosystem.”
Both organizations plan to collaborate on joint educational resources and integrated workflows, setting a new benchmark for how technology and player empowerment can work side-by-side to reduce gambling-related harm.
This is one of several such tie-ups for Mindway AI, which has struck similar safer-gambling partnerships in recent years with operators and consultancies including ATG, Burendo, and Better Change.