Fanatics NFL action officially intensified as the sportsbook secured a multiyear nonexclusive sports betting partnership with the football league ahead of the upcoming season kickoff. The agreement grants the company access to premium football media inventory, such as network sponsorships and in-game advertising, alongside VIP hospitality benefits and Super Bowl access.
This Fanatics NFL deal arrives after previous league partnerships with FanDuel, DraftKings, and Caesars expired in March. While FanDuel and DraftKings continue discussions with league officials, Fanatics has become the first operator to finalize a new agreement. Under the terms, Fanatics Sportsbook and Fanatics Casino can now utilize official league intellectual property across marketing campaigns, including team logos, league trademarks, and official event marks for marquee dates like the Super Bowl and the draft.
The agreement expands the broader Fanatics NFL footprint, building on established enterprise relationships spanning e-commerce, official fan apparel, and merchandise. Fanatics Sportsbook currently operates across 22 states and Washington, D.C., while Fanatics Casino offers services in Michigan, New Jersey, Pennsylvania, and West Virginia.
Professional football remains the primary sports wagering market across the United States, propelled by massive television viewership, a compact regular season, and a concentrated weekly playing schedule. Legal wagers reached $30 billion during the 2025 season according to American Gaming Association estimates, reflecting an 8.5% year over year growth from the prior $27.6 billion total. These figures incorporate handle from futures and preseason games through the championship final, excluding untracked bets placed via offshore sportsbooks or prediction markets.
With preseason games already under way, the regular season opens on September 9 featuring a championship rematch between the New England Patriots and the Seattle Seahawks at Lumen Field. Financial terms of the agreement were not disclosed, but the expanded Fanatics NFL market presence positions the operator strategically for the high-volume autumn betting season.