Five studios producing exclusive games for iGaming giant Stake.com have spun off, fusing into a brand new B2B business. The emerging company is called Juice and will offer cutting-edge games to a global customer base.
Juice Will Offer Cutting-Edge Content to Operators
According to the announcement, Twist Gaming, Knucklehead Syndicate, Monstrums, Massive Studios, and The Originals have merged into Juice, a new Melbourne-headquartered studio that will leverage the collective strengths of all of the teams comprising it.
The new studio will be led by founder & CEO Pena Sanches, one of the founders of Stake and former chief strategy officer at Easygo, the group behind Stake and the streaming platform Kick.
Juice will leverage the success of Stake.com games, but this time its games will be available to other operators, too.
For reference, estimates put the Stake turnover generated by the five studios comprising Juice at $12 billion. As a result, the fact that Juice will produce games for other studios as well is big news for the gaming industry.
At launch, Juice features over 100 titles from the original studios that formed it. All of these games can be added by any operator client via a single remote game server integration.
The company has already secured Stake and Roobet as its initial partners.
Juice Is Not Starting from Zero
CEO Sanchez commented on the launch of Juice, saying that he trusts the five studios comprising the new brand to help it make fast strides.
So, we’re not starting from zero – these studios have taken more than $12 billion in turnover as exclusives for one of the most demanding operators in the world, on technology that already runs at scale.
Pena Sanches, CEO, Juice
He also confirmed that a new age where many operators will be able to implement the same games Stake users have been enjoying for years is coming. He hopes that Juice will become one of the biggest B2B companies within the gaming sector.
Juice teased that it has big plans, hoping to release a new slot and two house games every week. The new supplier will also offer other products, such as mystery boxes. Sanchez concluded that clients will be able to get a lot through a single partnership with Juice.