iGaming content provider Play’n GO has expanded its U.S. presence through a partnership with Ember Entertainment, the newly rebranded gaming division of Delaware North, with its casino content launching first in West Virginia.
The Swedish gaming supplier’s portfolio is now available through Ember Casino in West Virginia, with further launches planned in Pennsylvania and New Jersey in the coming months.
Players in West Virginia will initially have access to a selection of Play’n GO titles through Ember Casino, with additional content to be added as the rollout expands across the three states.
The partnership is aimed at providing regulated online casino content while laying the groundwork for a broader relationship that could eventually include retail channels.
“We are very pleased to partner with Ember Entertainment at such an exciting point in their evolution. Their ambitious plans for growth, combined with their strong land-based footprint, make them an ideal long-term partner for Play’n GO in the U.S.,” Lance Xuereb, Global Account Director of Play’n GO, said.
“This launch in West Virginia is the first step in what we see as a highly collaborative relationship, both online and beyond. We’re looking forward to supporting Ember Entertainment’s expansion across new states and delivering outstanding entertainment experiences to their players,” he added.
Davide Colosimo, Director of Interactive Casino at Ember Entertainment, said the partnership would support the company’s digital expansion.
“We’re thrilled to welcome Play’n GO’s industry-leading portfolio to Ember Casino in West Virginia, marking another important step in Ember Entertainment’s continued digital growth. Play’n GO’s reputation for quality content and innovation aligns perfectly with our ambition to deliver a best-in-class player experience.”
“This partnership is a key milestone as we continue expanding our online casino portfolio across multiple regulated markets,” he added.
Delaware North unveiled Ember Entertainment as its new interactive gaming division earlier this summer, as part of its investment in digital gaming innovation. The division oversees the company’s Ember Casino online gaming operations as it expands across regulated U.S. markets.