Codere Online, an online gaming and sports betting operator based in Spain and Latin America, has entered into a multi-year sponsorship agreement with the National Football League (NFL) covering its Mexico operations.
Under the agreement, Codere Online becomes the official betting partner of the NFL in Mexico, an official partner of Super Bowl LXI and the NFL Mexico Game, and the league’s official sports betting sponsor in the country.
The deal builds on the company’s approach of aligning with international sports properties that carry both global recognition and local relevance in Mexico, a market the company has identified as strategically significant.
Codere Online will sponsor the 2026 NFL Mexico City Game, a regular season matchup between the San Francisco 49ers and the Minnesota Vikings scheduled for November 22, 2026, in Mexico City. The company will also serve as an official sponsor of Super Bowl LXI, set to take place in Los Angeles in February 2027.
The agreement includes plans for hospitality programs, VIP experiences, activations in multiple Mexican cities, and official NFL merchandise opportunities, giving customers additional ways to engage with NFL content.
The companies stated that the collaboration will operate under standards of responsible gaming, integrity, and regulatory compliance.
“Partnering with the NFL, one of the most iconic and influential brands in global sports, represents an important milestone for Codere Online and reinforces our ambition to remain associated with world-class sports properties,” said Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online.
“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL. Together, we look forward to creating distinctive experiences that bring fans closer to the game and further enhance our sports betting and entertainment offering,” Sabanza added.
“Mexico is one of the NFL’s most vibrant and important international markets, with millions of passionate fans engaging with our game year-round. We are pleased to welcome Codere Online, one of Mexico’s most established and recognized online gaming and sports betting operators, as a partner. Together, we will elevate the fan experience through innovative activations, exclusive opportunities and unique moments that bring supporters closer to the NFL,” said Arturo Olivé, Managing Director of NFL Mexico.
The agreement adds to Codere Online’s existing portfolio of sports partnerships and positions the operator to offer promotions tied to the 2026 NFL Mexico City Game, Super Bowl LXI, and the NFL season as a whole.