Growth in gaming rarely comes down to product alone, and in three weeks, the inaugural SPARK (Software, Payments, Affiliates, Revenue Kickoff) 2026 will put that reality to the operators, affiliates and providers shaping Southeast Europe when it launches in Sofia, Bulgaria on 19 – 20 October.
Bulgaria’s position as a stable, EU-regulated market has made it a strategic entry point for operators expanding across Southeast Europe. SPARK 2026 is positioned at precisely that intersection, convening multi-sector leaders as the regulatory landscape continues to evolve.
What to Expect Day One | 19 October 2026
- Opening Address: Shaping the Future of Gaming in Southeast Europe: Strategy, Technology, and Growth with Kristof Szucs, Co-Founder & Principal of Kyborg.ai.
- Panel Discussion: Retail Gaming in a Digital-First World, exploring how land-based operators are evolving to stay relevant and competitive.
- Fireside Chat: Balancing Compliance and UX in Multi-Jurisdiction Markets, navigating regional regulations without frustrating players.
The opening day also features additional sessions on live ops, revenue growth and payments-led conversion strategies, rounding out a packed first day.
Day Two | 20 October 2026
- Keynote Address: SEO to AIEO: Transitioning from Ranking Websites to Becoming the Direct Answer in AI Search with Nikolas Monti-Potsolakis, CEO & Founder of Black Lantern Marketing.
- Panel Discussion: The Affiliate Power Shift: From Traffic Brokers to Strategic Partners, aligning affiliate strategies with product and revenue objectives.
- Fireside Chat: Regulatory Innovation: Proactive vs Reactive Compliance, exploring how early adoption of best practices can provide a competitive advantage.
With so much ground covered across both days, SPARK 2026 promises no shortage of insight for attendees.
Speaker Perspective: Kristiyan Kyulyunkov, CEO, Websa Ltd
Ahead of the summit, Kristiyan Kyulyunkov shared his perspective on scaling media platforms, building audience trust and the debates he’s most looking forward to at SPARK 2026. On his strategic priorities as CEO, Kristiyan offered the following:
Our top priority at Websa is to build our brands as an authoritative and expert source of information for users. Also, we aim to understand players’ needs, assist them when necessary and provide a value that can’t be found elsewhere.
Kristiyan also weighed in on the balance between audience trust and lead quality:
You need to earn the trust of the audience by giving them value, exclusivity and a personal approach. When users find what they are looking for on your website and you show them that there is something more related to their interest, most of them continue going back to your product.
Looking ahead to SPARK 2026, he shared what he’s most looking forward to discussing:
I think the trendy topics nowadays are related to the use of AI and the integration of AI into all of the spaces in our lives and businesses. I am looking forward to debates related to affiliate marketing trends, building a product and growing the product in the company of large-scale and challenging competition.
Secure A Package Now
With three weeks to go, a limited number of exhibitor, sponsorship and delegate packages remain available. Whether the goal is showcasing a product, aligning a brand with the region’s leading gaming summit, or securing a seat at the table, now is the time to lock in a place at SPARK 2026.
19 – 20 October 2026 | Sofia, Bulgaria
Sofia, Bulgaria
Register here.