iGaming technology supplier SOFTSWISS will bring its Ready. Set. Grow. campaign to SiGMA World 2026 in Rome from 3 to 5 November, where it will discuss expansion strategies with operators preparing for 2027.
Regulatory changes, competition, and shifts in player behaviour are among the factors shaping market potential, according to the company’s 2027 iGaming Trends Report. The report highlights the need for reliable market intelligence to help operators assess opportunities and make informed expansion decisions.
Visitors to the event can collect the report and discuss its findings with SOFTSWISS experts. Discussions will also cover how the company’s Game Aggregator, Casino Platform, Sportsbook, and Prediction Markets can help operators pursue business growth.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, will join the SiGMA World main-stage panel, AI vs. Complexity: Can Tech Simplify Cross-Border Growth? Other panellists include Felipe Pastenes, CEO at Miela; Demos Katsis, Deputy Mayor of Limassol, Cyprus; and Olga Finkel, Co-founder and Partner at WH Partners.
The panel will examine how artificial intelligence can help businesses assess new jurisdictions by analysing regulations, player behaviour, competition and operational requirements. Speakers will also discuss where technology can simplify expansion planning and where local expertise remains essential.
The campaign will also feature the SiGMA Grand Prix by SOFTSWISS, a karting tournament at Fiera Roma from 3 to 5 November. The event will bring industry professionals together for competition and networking. SOFTSWISS will introduce an additional award category and a special prize alongside those offered by SiGMA.
Valentina Bagniya, CMO at SOFTSWISS, said: “As one of the final major industry events of the year, SiGMA World comes at a good time to validate plans for 2027. Operators are finalising their strategies and budgets, and everyone wants to know which markets are worth investing in next.
“But the more useful question is whether those markets make sense for their business. This is a chance to compare expectations with real market data, challenge assumptions, and make sure the plans for next year stand up to scrutiny.”
Industry professionals can meet the SOFTSWISS team at stand H4-4029 during the event to collect the latest iGaming Trends Report and discuss their growth plans.