Atlético de Madrid has signed DAZN Bet as an official sponsor in a partnership that will combine brand visibility, content, and fan activations.
The agreement aims to create new ways for supporters to connect with the club through prize draws, experiences, and other initiatives designed to bring them closer to the team and enhance their matchday experience, according to a statement from the team.
Elicia Martinez, Country Director of DAZN Bet Spain and LATAM, said the partnership would go beyond brand visibility by delivering experiences for fans.
“We want to develop initiatives and experiences that bring value to fans while continuing to strengthen DAZN Bet’s presence in Spain as part of DAZN’s global ecosystem,” she added. “We are delighted to begin this new chapter alongside Atlético de Madrid. It is a club with an extraordinary identity, community and international reach.”
Atlético de Madrid Chief Operating Officer Óscar Mayo said DAZN Bet would help the club bring the team closer to its millions of fans through experiences extending beyond the 90 minutes of a match.
“We are delighted to welcome DAZN Bet as a new and important partner on our journey,” Mayo said. “Given their extensive and proven experience in the sports entertainment sector, DAZN Bet is the perfect partner to join us over the coming seasons.”