
DELULU Gaming has launched MLK PUMP!, its ninth title since entering the market four months ago, introducing a new instant-game format featuring a character previously seen in MLK Voyage.
The new game replaces reels with a weightlifting challenge featuring three versions of the character: Titan Tom, GymBro Max, and Nerd Alex. Each athlete offers a different volatility level and potential rewards, allowing players to choose their preferred risk level before each round.
Titan Tom offers low volatility and multipliers of up to 100x, while GymBro Max features medium volatility and potential rewards of up to 500x. Nerd Alex provides a high-volatility option with multipliers reaching 1,000x in the standard game.
Each round consists of three lifting stages, during which the potential multiplier increases. Players win the displayed multiplier if their chosen athlete successfully lifts and holds the bar overhead. If the athlete fails to maintain the lift, the round ends without a win.
The game also includes three optional features that players can activate before a round for an additional cost. Mustache of Power improves the chances of completing the lift, while Revival Milk gives the athlete a second attempt following a failure. Belt of Strength increases the available multipliers without improving the probability of success, allowing the maximum win to reach 5,000 times the stake.
MLK PUMP! offers four return-to-player (RTP) configurations of 90%, 92%, 94% and 96%, with stakes ranging from €0.10 to €100.
Alina Avekse Mathiasen, Chief Product Officer at DELULU Gaming, said: “Instant games have their own rhythm, and we wanted to make the most of that. In MLK PUMP!, you choose your risk, add an advantage before the round, and watch the lift unfold.”
“I especially like that the multiplier can keep climbing while the actual win is still uncertain. That final hold gives the whole sequence its tension, and, of course, seeing three completely different versions of MLK struggle with a barbell adds a bit of humour to the experience,” Mathiasen said.
The launch adds another format to DELULU Gaming’s portfolio and expands its use of the MLK character.
MLK PUMP! and three other new releases are scheduled to be showcased at SiGMA World in Rome from November 2-5. The company will meet partners and visitors at booth H6-6055.
