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Sweden Gaming Market Reaches SEK 7.4bn in Q2 2026

Gaming companies holding a Swedish licence recorded total turnover of SEK 7.4 billion during the second quarter of 2026, representing a 5.1% increase compared with the same period a year earlier.

The preliminary figures from the Swedish Gambling Authority, Spelinspektionen, show that commercial online gaming and betting remained the largest contributor to the market, generating just under SEK 5 billion in turnover between April and June.

Turnover is calculated as players’ stakes minus winnings paid out. The authority noted that the reported figures are preliminary and could be adjusted at a later stage.

Online Segment Drives Market Growth

Commercial online gaming and betting generated SEK 4.96 billion during Q2 2026, increasing by slightly more than 7% year-on-year. The segment continued to represent the largest share of Sweden’s regulated gambling market.

State-operated lotteries and slot machine games produced SEK 1.43 billion in turnover, remaining broadly unchanged compared with the second quarter of 2025. Games operated for public benefit purposes, including lotteries and hall bingo, generated SEK 863 million combined, while hall bingo turnover remained stable at approximately SEK 51 million.

Land-based commercial gaming also recorded growth during the quarter. The segment, which mainly includes casino games offered at restaurants, generated SEK 73 million, marking an increase of almost 13% compared with the same period last year.

The figures come after Svenska Spel closed its final Casino Cosmopol venue in 2025, leaving the state-owned operator with negligible to zero turnover from that area during the quarter.

The Swedish Gambling Authority collects and reviews market data continuously to monitor developments across the sector. Turnover information for public benefit games comes directly from Spelinspektionen, while taxable operators’ figures are based on information regarding approved gambling tax from the Swedish Tax Agency.

Self-Exclusion Numbers Show Slight Decline

The number of individuals registered with Sweden’s national self-exclusion service, Spelpaus.se, decreased slightly during the second quarter.

At the end of June, just under 138,000 people had excluded themselves from gambling through the system. According to the regulator, this represented a 0.7% decline compared with the previous quarter.

Spelpaus was introduced following Sweden’s gambling market reform in 2019 and allows consumers to block themselves from licensed gambling services. Earlier in 2026, Spelinspektionen introduced updated requirements designed to standardise how operators connect with the system, including stronger technical verification procedures.

Alongside the latest market figures, the regulator has continued monitoring the relationship between the licensed and unlicensed gambling markets. Spelinspektionen previously reported that online gambling channelisation fell to 84% in 2025, compared with 86% in 2023.

The regulator has also highlighted the presence of unlicensed gambling websites targeting Swedish consumers. As of 30 April 2026, Spelinspektionen reported 2,186 active gambling websites operating without Swedish licences.

Influencer marketing remained one of the areas receiving attention from regulators, with online personalities identified as a factor in promoting unlicensed gambling services. Affiliate networks and websites redirecting search traffic towards unlicensed operators have also been raised as concerns.

Regulated Market Records Continued Expansion

The latest quarterly results show continued growth across Sweden’s licensed gambling sector, with online gaming accounting for most of the increase.

According to the preliminary figures, licensed operators generated SEK 7.4 billion in turnover for the quarter ending June 30, 2026, compared with the corresponding period in 2025.

Commercial online gaming produced more than SEK 4.9 billion, while state lottery and slot machine activity contributed SEK 1.432 billion. Land-based commercial gaming reached SEK 73 million after recording nearly double-digit percentage growth year-on-year.

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